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Ah, Social Media Management. It’s like trying to tame a digital dragon – it’s exciting, but boy oh boy, can it breathe fire! As the social media landscape changes faster than a TikTok trend, so do the challenges and opportunities that come with its management. What worked last month might not cut it today (yep, a lot can happen in 30 days!), algorithms are constantly changing and people’s online habits are always shifting. Basically, there’s a lot to keep up with – especially when you’re busy keeping your business afloat.
So if you’re thinking, “How am I supposed to keep up with it all?!”, that’s where we come in: your remote Social Media Specialists. We’re not talking just sprinkling a few posts here and there, oh no! We’re talking a full Social Media Strategy that can drive real business results. But, why exactly do you need us in your corner? We’ve broken it down into 5 reasons why your business could benefit from expert Social Media Support.
1. You want to stay ahead of platform changes
As we know, social media platforms love to keep us on our toes. One day, everything’s smooth sailing. The next? Algorithm change alert!
As Social Media Experts, we’re always on top of the latest changes and trends. When Instagram drops a new feature or Meta does a 180, we’re already 10 steps ahead, turning potential pitfalls into golden opportunities for your brand.
For example, when Instagram introduced Reels, we quickly embraced this format as part of our clients’ strategies, helping them reach new audiences and increase engagement. We’re also partial to sharing a few ourselves, which you can check out on our profile!
2. You want to share impactful content
It’s easy to fall into the trap of constantly trying to churn out content that’s engaging, relevant and resonates with your audience. But, from our experience, it’s not just about quantity – quality and consistency are key to building and maintaining an engaged audience.
Our Content Management skills mean you’ll have a steady stream of posts that tell your brand story and have the power to stop the scroll. We handle everything from eye-catching visuals to compelling copy, using a tailored content calendar – that’s right, made just for you – to maintain a consistent posting schedule, keeping your brand fresher than a mojito on a hot summer’s day (oops, now we fancy a drink!).
3. Your ad spend doesn't have a great ROI
With so many targeting options and bidding strategies to navigate, advertising on social media can feel a bit like a maze. And without the guidance of social media specialists, budgets can quickly go to waste on ads that don’t deliver.
With our expertise in audience targeting and ad optimisation, you can rest assured your campaigns will be fine-tuned for maximum impact and budget-friendliness. We’ll work with you to set clear goals for each campaign, whether it’s increasing brand awareness, driving website traffic or generating leads. From there, we’ll craft ad content that speaks directly to your target audience.
Oh, and we’ll also keep a constant eye on your campaigns by analysing performance data and making real-time adjustments to boost results, so you can really get more bang for your buck.
4. You need help turning data into action
We don’t just collect data, we crack the code, providing you with clear, actionable insights about your social media performance – and use this information to continuously refine your strategy.
We go beyond basic metrics such as likes and followers – we dive deep into all the data we can get our hands on, be it engagement rates, click-throughs and conversions, to get a full picture of your social media performance. We’ll then whip up custom reports that focus on the metrics that matter most to your business.
But of course, we don’t just stop at reporting! We turn these insights into solid recommendations for improving your strategy. This might mean switching up your content mix, changing posting times or tweaking who you’re targeting. Whatever your data’s telling us, we listen and do what’s best for your business.
5. You don't have time to manage everything Social Media
Great social media management is more than just posting. It involves engaging with your community, constantly monitoring trends and handling any PR hiccups among a bunch of other surprises – which can be a full-time gig in itself!
From content calendars to performance tracking, our all-in-one Social Media Management services aim to make your social presence shine. We respond to comments and messages quickly, keep tabs on conversations happening in your industry and are prepared to handle crisis management when needed.
Think of us as an extension of your marketing team: versatile, reliable and always here when you need us!
Ready to take your Social Media to the next level?
So, what do you say? If you’re itching to take your social media to new heights, we’re always happy to chat about how our Social Media Support services can help your business flourish. Get in touch here and let’s start making some social media magic together!
All aboard! We’re no strangers to hopping on exciting marketing projects but when 3 Counties Connected Community Rail Partnership (3CCCRP) approached us, we knew we were in for a fantastic journey.
The goal of the partnership is to get local communities more engaged with the Wrexham, Chester, Shrewsbury and Crewe railway lines, encouraging passengers to choose more sustainable travel options, so we dug in to create a brand and marketing strategy that would put 3CCCRP on the right track.
Building a bold brand identity
When 3CCCRP approached us, they needed a brand identity that would authentically represent the sustainability and connectivity of the network. Working closely with the team, we channelled our inner conductors and got to work, carrying out in-depth research into the themes central to their mission: travel, locations of the railway and the environment. We experimented with various shapes, patterns, and iconography inspired by local flora and fauna, eventually landing on a bold, earthy colour palette, nature-inspired illustration and fun typeface – a first-class ticket to visual bliss.
Creating a smooth-sailing website
We then set our sights on creating an engaging, user-friendly website that would allow the community to easily access the latest information in a clear and captivating manner. As a bilingual website serving both Welsh and English speakers, ensuring accessibility and clarity was key – we didn’t want any passengers getting lost along the way!
Bringing the brand to life
Finally, we helped bring the 3CCCRP brand to life by creating vibrant marketing collateral, helping the partnership gain awareness and credibility with Transport for Wales and the local community. From eye-catching posters to engaging social content, we ensured their message was loud and clear – like a well-tuned locomotive.
A few stops to go
From a strong visual identity and digital presence, we’re proud to have played a role in bringing 3CCCRP’s vision to life and helping them connect with their target audiences. Just like all railway lines, there’s always work being carried out meaning we’re still working with the 3CCCRP team on developing their Our Stations page, to include more bespoke illustrations and location information for their users.
Be sure to keep up with the ie insights and all of our socials so you don’t miss out on any updates!
We understand that you may be feeling unsettled given the rapidly changing situation around Coronavirus (COVID-19), in all honestly so are we!
Firstly, we are open and available to help you and your business.
Although we are restricting meetings during the outbreak, our team is 100% fit, 100% available and can be reached in all of the usual ways.
If you prefer, we can meet via Skype, FaceTime, WhatsApp or Facebook Messenger Video.
All projects currently in design and development are in full swing! All ongoing work for clients who retain our services is unaffected and it is very much business as usual.
We are very proud of the working relationships we have with our clients. It is key for us that we remain to have regular communication with our clients and are as reactive as possible to support you all through these times of uncertainty.
We would like to also take this opportunity to thank the team and all of our clients for your continued support.
The key to any successful marketing strategy is a clear understanding of your target audience. This should be your first and, arguably, most important step, as this will determine the most appropriate marketing plan with regards to content, social, search engine optimisation and design.
Research has found that audiences are more drawn to marketing that is personable and shows the ‘human’ side of a business.
Despite this, many marketers make the mistake of guessing what their target audience will want to see, without actually listening to them.
How can you ensure that you are listening to your audience effectively?
Social Listening
Social listening is the monitoring of your brand’s social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.
This is the ideal way to find out what your target audience is saying about your industry and, of course, your brand online. Social listening finds root causes behind social conversations and implements long-term strategy changes.
By performing social listening, you can create the kind of content your followers actually want, come up with new ideas based on industry trends, improve your customer experience by interacting directly with customers, and continuously shift your customer strategy to fit the current need.
With many people taking to social media to air their grievances or praise of a company, it is vital that you keep track of what is being said, so that you can engage with your audience that has actively mentioned your brand, whether positively or negatively.
Analytics
Monitoring and analysing your analytics closely will go a long way in helping you to develop a strategy that answers what your audience wants to see, thereby increasing conversions. These figures can be found in any number of marketing activities, from website traffic and social media data, to email open rate and click-throughs.
Use this invaluable data to pinpoint where your customers are engaging the most, and to inform the rest of your marketing activities. For example, if a blog has had a great deal of interest on your website over a period of time, work this into your social media and email marketing strategy.
Just ask
Whilst it may be a direct approach to understanding your audience, it is also one of the most effective ways to learn what they want to see, directly from the source. Just ask when speaking with existing or potential new customers, as to what attracts them to you, their likes (and possible dislikes or should we say learning curves).
Listening to your audience effectively will play a key role in any successful marketing activity, and therefore it should form the basis of any strategy.
Do you plan your social media content?
Yes? No? Sometimes? Know you should but don’t?
The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy. It’s not enough to show up on every platform and sporadically update your audience when you have the time. The way to stand out on social media is to identify specific goals, create valuable posts that align with those goals, and distribute content on the right platforms. Then you can measure your results, and fine-tune your strategy over time.
Taking planning to the next level
We can’t emphasise enough that planning is key to the success of social media. One part of the planning comes down to the content, knowing what to say and knowing when you’re saying it. If it becomes ad-hoc that you write a post on the spot, you’re most likely to edit the post 2 or 3 times until your happy with it, it will be at a time that suits you (not your target audience) and sometimes it becomes a bit all or nothing.
If you don’t use a content calendar to coordinate your social media posts, we have to say, you’re doing it wrong. A content calendar gives you a high-level overview of your posts, and shows you when to publish, what to publish, and where to publish.
To create a content calendar, we recommend you use Trello, which is a project management tool. Trello might not be marketed as a content calendar tool, but it’s versatile and has some great features, and this makes it an excellent platform for content calendars.
What are Trello's key feature?
If we were to give our Top 5 features for Trello, we would go with these…
- Create boards, lists, and cards with extreme ease
- Allows you to use labels to categorize different tasks (eg planning, scheduling, drafting, and publishing of posts)
- A calendar view that lets you look at the editorial calendar across an entire month
- Invite your team and assign tasks
- Automate simple tasks
How can you get Trello?
You can start by signing up here and there are no pricing plans, its free!
Oh, and by the way, this isn’t an AD. It just because we think it’s a great tool!
