Whew, what a ride it’s been since ChatGPT burst onto the scene! Since November 2022, the groundbreaking language model has truly taken the world by storm. And of course, being a team of marketers who thrive on instinct and intuition, we’ve been front and centre watching how this technology could potentially level up (or down) our marketing game.
But now, with the benefit of hindsight, we wanted to share what we’ve learned 18 months on from its release. Buckle up!
Can AI truly replace human marketers?
First, let’s address the elephant in the room: no, ChatGPT and its AI cousins aren’t going to replace human marketers anytime soon! While they can without doubt lend a helping hand with creating first drafts or even sparking content ideas, they just can’t capture the nuances of a brand’s unique tone of voice and overarching goals the way seasoned marketers can.
Using AI as a supportive tool
That being said, AI is here to stay – so we might as well take advantage of it to facilitate our marketing efforts, right? They’re not perfect, but AI tools have the potential to streamline and enhance certain aspects of our work. After all, why spend hours agonising over the perfect opening paragraph when an AI assistant can provide a solid starting point? The key lies in recognising its strengths and limitations and using it as a sidekick rather than a substitute for human expertise.
AI’s strengths and limitations
From our experience, AI can be really handy for high-volume content needs. But even then, we put in the work to tweak and tailor that content to perfectly fit our clients’ needs. Because at the end of the day, there’s simply no comparison to the deep, nuanced understanding an experienced marketing team has when it comes to truly grasping a company’s mission and crafting authentic strategies that resonate.
The bottom line
All in all, the past 18 months have only reinforced our belief that the most effective marketing solutions come from the sweet spot where human creativity meets technology-powered efficiency. Sure, AI can lighten the load and streamline processes, but it’s that strategic vision and deep understanding of a brand’s essence that truly sets great marketers apart.
While we’ll keep exploring and adapting to the ever-evolving AI landscape, one thing remains constant: our commitment to providing clients with strategic, instinct-driven marketing solutions that strike a chord with their audiences and drive real results. AI may be revolutionary, but it’s no replacement for the real deal (that’s us, by the way!).
So, what’s your take on AI’s role in marketing after 18 months of ChatGPT? We’d love to hear your thoughts – get in touch and let’s discuss!
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