It’s that time again: time to create some content! You know the drill: you’re sitting at your desk, coffee in hand, ready to tackle your social media posts for the month – then suddenly, your mind goes blank. Yep, we’ve all been there!
But, the good news is, it doesn’t have to be this way. At ie instinct, we live and breathe all things Social Media Marketing, meaning we’ve got a few tricks up our sleeves to help you break out of that content rut and start creating posts that’ll have your followers coming back for more.
These aren’t your run-of-the-mill suggestions – we’re talking about tried-and-tested tactics that’ll help you connect with your audience, showcase your brand personality and keep your feed fresh and engaging.
Get ready to say goodbye to creator’s block and hello to a vibrant, engaging social presence!
1. Tune into trending topics
In a world where feeds are constantly refreshing and attention spans are shorter than ever, staying on top of trends is crucial. But where do you start? You could try setting up Google Alerts for keywords relevant to your industry, follow industry-specific hashtags on platforms like X and LinkedIn or even join industry groups on LinkedIn and Facebook to stay in the loop. Just remember to always align trends with your brand voice and values before jumping on board!
2. Peek behind the curtain
People love feeling like insiders, so give them that exclusive access they crave. This could be snippets of your team’s day-to-day, walking through your product development process or giving a virtual tour of your workspace. This kind of content humanises your brand and helps build a stronger connection with your audience.
3. Harness the power of nostalgia
Nostalgia is a powerful tool in social media marketing – it helps people connect with your brand on a whole new level. But you don’t have to limit yourself to sharing old photos (although those can be great too!). Share your company’s history, revisit past campaigns (just like Coca-Cola have again recently with their ‘Share a Coke’ campaign) or showcase how your industry has evolved over time. This type of content not only provides interesting insights, but also helps position your brand as an experienced player in your field.
4. Get visual
Eye-catching visuals are no longer nice-to-haves – they’re essential for stopping that scroll. But don’t worry, you don’t need to be a professional graphic designer to create content that stops thumbs in their tracks! Infographics are a great way to show information in an easily digestible format. Got some impressive stats about your industry or product? Turn them into a colourful, shareable carousel.
And let’s not forget about video! Short videos or reels, whether educational, entertaining or both, are continuing to dominate every platform. From quick tips related to your product or service to those behind-the-scenes peeks we mentioned, video is a no-brainer for getting your content in front of new eyes.
5. Celebrate the little things
Everyone loves a good celebration (we know we do)! From National Donut Day to World Emoji Day, quirky holidays can be a fun way to connect with your audience on a lighter note. We recommend looking for social media holidays that are relevant to your industry, and thinking about how you can tie them back to your brand in a meaningful (or entertaining) way. For example, if you’re a tech company, you might want to mark World Password Day or Computer Security Day.
Final word: How to create effective social media content
And there you have it! A bunch of content ideas to freshen up your content calendar. Remember, the key to great social media content is to mix it up and stay authentic to your brand voice – don’t be afraid to try new things, keep an eye on your analytics to see which content works best, and adjust your strategy accordingly.
Still feeling a bit overwhelmed? Fear not – we’re here to support you with all things social media! So if you’d love some friendly backup from an experienced partner, be sure to drop us a line here or via our socials.
And hey, while you’re here, why not grab our free Social Media Content Calendar? It’s packed with daily prompts, holiday reminders and space for your own brilliant ideas. Get in touch here to grab yours and let your social media content shine!
