The decorations are packed away, the last mince pie has been eaten and 2024 is officially behind us. As we step into January, now’s the perfect time to focus on what’s next!
The marketing world moves fast, and this year is already shaping up to be a big one. To help you stay ahead of the curve, we’ve rounded up the top trends you need to know for 2025.
So, grab a coffee (or maybe something stronger – we’re not judging!) and let’s dive in.
AI: Not just faster, but smarter
If 2024 was the year AI went mainstream, 2025 is the year it gets even smarter. From AI-driven email campaigns that feel like they’ve been written just for you, to tools that predict what customers want before they do, the opportunities are endless.
AI will also save marketing teams hours by automating repetitive tasks. That means more time to focus on creative ideas and strategy – the stuff that really moves the needle. If you haven’t explored AI yet, this is your year to get on board!
Sustainability: More than a buzzword
It’s clear that sustainability is here to stay – and it’s more important than ever in 2025. Customers are no longer impressed by empty promises; they want to see action.
From eco-friendly packaging to carbon-neutral goals, brands that commit to genuine sustainability will stand out. Those that don’t risk being left behind. If you’ve been waiting to take that next green step, now’s the time to get started.
Finding your niche: The rise of community-based marketing
Social media is changing. While the big public feeds are still buzzing, more and more people are gravitating towards smaller, more focused spaces. Think private Instagram accounts, Facebook groups or thriving Discord communities.
For brands, this shift is a huge opportunity to create real, lasting connections with your audience. The key? Show up, add value and be authentic. People want to feel like they’re part of something special, and 2025 is the year to make that happen.
Ask Alexa: Voice and visual search keep growing
“Alexa, what’s the top marketing trend for 2025?” Voice and visual search have been creeping up for a while, but in 2025 they’ll become a must-have for your marketing strategy. People are using voice assistants more than ever, and visual search – where customers find products through images – is becoming second nature.
To keep up, make sure your content is optimised for both. Use conversational keywords, add proper tags to your visuals and double-check that your product imagery is search-friendly. If you’re not easy to find, someone else will be!
Short-Form: The video format still dominates
If you thought short-form video might lose steam, think again! TikTok, Instagram Reels and YouTube Shorts are as popular as ever, and they’ll dominate again in 2025.
The secret is to keep it fresh, fun and authentic. Whether you’re sharing behind-the-scenes moments, jumping on a trend or telling your brand’s story, short videos are one of the best ways to grab attention fast. If you haven’t already, now’s the time to hit record!
Human experiences: The return of in-person marketing
In-person experiences are back in full swing, and 2025 is all about brands getting creative with events. From pop-ups to immersive experiences, people want to connect in the real world again.
First-party data: The secret to loyalty
As cookies crumble and privacy rules tighten, first-party data is the gift that keeps on giving. It’s not about tricking people into signing up, but about offering value in return. Customers are willing to share their information – if you give them a reason to.
Digital PR: Time for a makeover
PR has come a long way, and in 2025, it’s all about blending storytelling with the digital world. Whether it’s building thought leadership, working with influencers or managing your online reputation, PR is a powerful tool for getting your brand seen – and heard.
A great PR strategy can put your brand in front of the right people in the right way. Whether it’s a feature in a digital mag or a partnership with a creator, it’s about making sure your story gets told.
Ready to make 2025 your year?
The new year is full of opportunities, and these trends are your roadmap to staying ahead. From AI to short-form video to experiential campaigns, the brands that embrace what’s next will be the ones that stand out.
