All aboard! We’re no strangers to hopping on exciting marketing projects but when 3 Counties Connected Community Rail Partnership (3CCCRP) approached us, we knew we were in for a fantastic journey.
The goal of the partnership is to get local communities more engaged with the Wrexham, Chester, Shrewsbury and Crewe railway lines, encouraging passengers to choose more sustainable travel options, so we dug in to create a brand and marketing strategy that would put 3CCCRP on the right track.
Building a bold brand identity
When 3CCCRP approached us, they needed a brand identity that would authentically represent the sustainability and connectivity of the network. Working closely with the team, we channelled our inner conductors and got to work, carrying out in-depth research into the themes central to their mission: travel, locations of the railway and the environment. We experimented with various shapes, patterns, and iconography inspired by local flora and fauna, eventually landing on a bold, earthy colour palette, nature-inspired illustration and fun typeface – a first-class ticket to visual bliss.
Creating a smooth-sailing website
We then set our sights on creating an engaging, user-friendly website that would allow the community to easily access the latest information in a clear and captivating manner. As a bilingual website serving both Welsh and English speakers, ensuring accessibility and clarity was key – we didn’t want any passengers getting lost along the way!
Bringing the brand to life
Finally, we helped bring the 3CCCRP brand to life by creating vibrant marketing collateral, helping the partnership gain awareness and credibility with Transport for Wales and the local community. From eye-catching posters to engaging social content, we ensured their message was loud and clear – like a well-tuned locomotive.
A few stops to go
From a strong visual identity and digital presence, we’re proud to have played a role in bringing 3CCCRP’s vision to life and helping them connect with their target audiences. Just like all railway lines, there’s always work being carried out meaning we’re still working with the 3CCCRP team on developing their Our Stations page, to include more bespoke illustrations and location information for their users.
Be sure to keep up with the ie insights and all of our socials so you don’t miss out on any updates!
