Project scope
Project summary
The brief
3 Counties Connected Community Rail Partnership (3CCCRP) approached us with an exciting mission: to get local communities more engaged with the Wrexham, Chester, Shrewsbury and Crewe railway lines, encouraging sustainable travel. They needed a brand and marketing strategy that would put them on the right track towards achieving their goals. With our expertise in branding and digital marketing, we were thrilled to hop on board and embark on this fantastic journey.
The solution
To authentically represent the sustainability and connectivity of the network, we developed a bold brand identity. Through in-depth research into themes like travel, locations and the environment, we created a visual identity using an earthy colour palette, nature-inspired illustrations and a fun typeface. We then built a bilingual, user-friendly website that allowed the community to access information clearly, captivating them with marketing collateral like posters and social content that further brought the brand to life.
The results
We’re really proud to have played a role in bringing 3CCCRP’s vision to life, helping them connect with their target audiences through a strong visual identity and digital presence. Their message is loud and clear, with Transport for Wales and the local community taking notice. We may still have a few stops to go, like developing their Our Stations page to include more bespoke illustrations, but we’re excited to continue working with 3CCCRP to ensure their vision stays chugging along smoothly!
