The brief
North East Wales Mind approached us with an exciting challenge: to create a cohesive brand identity and marketing materials for their new Wellbeing Hubs. They needed a welcoming and supportive visual presence to attract and inform community members and required a range of materials, from signage to promotional items, all designed to communicate their services effectively. With our experience in branding and marketing for mental health services, we were delighted to help North East Wales Mind create an inviting and accessible presence for its vital community resources.
The solution
We developed a warm and inclusive brand identity for the Wellbeing Hubs, focusing on approachability and support. This identity was then applied across various materials. We designed eye-catching signage to make the hubs easily identifiable within their communities. For promotional materials, we created engaging bookmarks, pull-up banners, and posters. Throughout, we maintained a consistent, friendly design that aligned with North East Wales Mind’s overall brand while giving the Wellbeing Hubs their own distinct identity.
The results
The new branding and marketing materials have played a huge role in enhancing the appeal of North East Wales Mind’s Wellbeing Hubs. The clear, welcoming signage has made the hubs easy to locate, reducing barriers to access for those seeking support. The Caia Park hub launch was a success, with the promotional materials helping to draw a diverse crowd to the event. We’re proud to have contributed to this important initiative, helping North East Wales Mind extend their reach and support more individuals in need of mental health services.