Project scope
Project summary
The brief
Social, an exciting new coffee and brunch destination with deep connections to its coastal setting, washed up on our shore with a comprehensive branding challenge. They needed to establish a distinctive brand identity that would capture their unique positioning at the intersection of seaside charm and café culture. As a fresh face in the local hospitality scene, Social required a cohesive visual language that would make waves across digital platforms and physical marketing materials. Their vision called for a brand that would celebrate their maritime inspiration while creating an inviting atmosphere for customers seeking quality coffee and brunch experiences.
The solution
Our team jumped straight into this project! We developed a striking brand identity centred around a carefully crafted colour palette that marries vibrant coastal blues with warm coffee browns – perfectly embodying Social’s unique “where sea meets coffee” concept. This distinctive visual foundation became the anchor for a comprehensive social media strategy featuring scroll-stopping content that showcases their tantalising food and beverage offerings. We focused on creating mouth-watering imagery of perfect brunch moments and refreshing drink pours designed to reel customers in before they even visit. Beyond digital assets, we extended this cohesive branding to various marketing collateral, ensuring nothing was left adrift between their online and offline presence. Every touchpoint was thoughtfully designed to make a splash and create that brand experience Social was dreaming of.
The results
The final branding package has successfully positioned Social Rhos-on-Sea as a beacon in the local café scene. Their distinctive sea-meets-coffee aesthetic has created immediate recognition and appeal among their target audience. The scroll-stopping social media content has made quite the splash, drawing new customers eager to experience the delicious offerings they’ve seen online. Meanwhile, the consistent application of branding across all marketing collateral has established a professional, cohesive presence that builds trust and recognition. Social now enjoys a fully realised brand identity that not only stands out in a sea of competitors, but also authentically reflects their coastal inspiration and quality offerings. We’re absolutely thrilled to have helped them ride the wave of success with a brand that feels as refreshing as an ocean breeze!
